As a B2B company, it utilized self-service ads and measured a 15% conversion rate as a result.Ĭlever Zebo credits its LinkedIn success rate down to a couple of facts: LinkedIn helps them reach their precise audience and fosters a professional environment in which users are thinking about their careers anyway. The marketing company relies on LinkedIn to help it reach new targets in a professional environment. LinkedIn helps them find potential students based on age, gender, interests, work history, and education history, making their campaign that much more effective. Rather than looking on Instagram or Snapchat, where the user base is largely young and looking to be entertained, the school turned to LinkedIn. Unlike HubSpot and Adobe, which are looking for new customers, Utah State is looking for potential students.
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Utah State University's advertising on LinkedIn is a great example of knowing where and how to find your target audience. The purpose of the platform is clear, which makes it much easier to define and target your marketing campaign. They credited this success to the simple and direct nature of LinkedIn. In a LinkedIn case study, the head of HubSpot's marketing revealed that they had 60% greater success on LinkedIn than on any other social media platform. HubSpot, one of the leading producers of marketing software, is a fan of LinkedIn advertising, which should tell you something about the value of advertising on the platform. You can compare this strategy to that of another social media giant, Instagram, where the targeting is a little more general. Adobe can create ads for students, freelancers, artists, web developers, and animators, and target each of those ads to its specific audience. LinkedIn offers the ability to sort users based on interest, experience, and job experience. In other words, the exact types of people using LinkedIn.Īs we can see in the figure below, Adobe’s LinkedIn strategy has paid off for the company in terms of deliverables: Its users largely consist of young professionals who work with creative software.
AdobeĪdobe is what you might consider the perfect LinkedIn advertising candidate. Here, we’ll focus on the positive and highlight companies that use LinkedIn ads well and how this can translate successfully with your company. Like with any other type of advertising platform, there is a right and wrong way to use LinkedIn. Companies that use LinkedIn advertising effectively Its ads not only reach business professionals, but those with the authority to hire your business for its professional services. These figures help illustrate how LinkedIn has successfully carved its space as the place to advertise for B2B marketers in the professional services niche. It accounts for more than 50% of all social traffic to B2B sites. LinkedIn has 310 million active users, of which there are 87 million business decision-making millennials. 92% of B2B marketers include LinkedIn as part of their digital marketing mix.LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.There are 87 million millennials on LinkedIn, with 11 million of them in decision-making positions.LinkedIn has a total of 675 million users, 310 million of whom are active on a monthly basis.This means that your ads can reach entry-level professionals, social media influencers, C-level executives, and everyone in between when used correctly. However, LinkedIn’s demographic is growing when it comes to younger businesspeople in a position of power in their companies. This is still partly true, and your ads should reflect your professional standards. It used to be that platforms like Facebook, Instagram, and Reddit catered to most social media users, while LinkedIn was strictly for business professionals. LinkedIn is only starting to thrive in terms of its marketing niche, meaning now is the time to recognize and make use of its advertising potential. Who should use LinkedIn advertising?īefore we get into the details of LinkedIn’s pricing, it’s important to consider what types of businesses benefit most from its ad services. You’ll also understand why LinkedIn is considered a leading platform for B2B lead generation, according to fellow marketers, and how to craft your firm’s best-ever campaign.
Curious about starting a marketing campaign on LinkedIn but worried about your budget? Read on to learn more about LinkedIn advertising costs, strategies, and terminology.
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